Red Bull. Creative Studio. Who’s Afraid of Red Bull, Yellow and Blue. Art.

These works came to life as part of Red Bull’s new Creative Studio project, in which a selected artist receives a working budget and spends 2 months thinking and working on a project in a specifically created space.

Being the first in a series of artists to work in the Creative Studio I thought it would be relevant to investigate the relationship between the partners in the project, Red Bull and the Centraal Museum in Utrecht. I wanted to see if it is possible to create an autonomous piece of art for a commercial company and place it in a museum context without it becoming advertising. This to question the very nature and legitimacy of the Creative Studio concept.

I chose four iconic works of art based on their colors, red, blue and yellow, which are the main colors in the Red Bull brand identity, and re-created them carefully and precisely, but in the tones specified in the Red Bull style guide. The four works together forming a new single piece of art.


Q
Installation at Centraal Museum Utrecht, The Netherlands in Red Bull advertising style.
Q
Production at the Red Bull creative studio.
Q
The LOVE sculpture at Valtifest 2011.
Q
A Red Bull and Blue chair. A Rietveld classic.
Q
Red Bull racing claims Victory Boogie Woogie.
Q
Close up of the Victory Boogie Woogie.