Nike. 90×90. Panna. Art.
This piece was created in the true spirit of street soccer and incorporates many of the unwritten rules associated with it. The game is either played one-on-one or two against two and the focus is not only on scoring the most goals, but also on showing who is the best. First one who plays a ball in between the legs of the opponent wins.
It invites people to play and have fun, but also challenges them to think of new ways to play. While learning and interacting the notion that all players are individuals becomes apparent. Later on you see that the players are all wearing Nike sneakers, connecting the individualistic aspects of the game in a very subtle and subversive way to the brand without any loss of integrity.
Initially it was made for a Nike exhibition at 90sqm in Amsterdam celebrating the Air Max 90. After the exhibition it was displayed at Artgadgets in Eindhoven for a few months. Unfortunately it was demolished in an accident on the way to a shop location in Copenhagen, Denmark.
An updated version will be available for supporting at Kickstarter soon!