Flatground was an annual flatland BMX event held in Amsterdam, the Netherlands. From starting small in 2000 it had become the largest and most popular BMX flatland event in the world. To celebrate this achievement I was asked to come up with a brand new logo and identity as well as take care of the entire advertising package.
For the poster and flyer we had top pro rider Martti Kuoppa ride on the water in the canals of Amsterdam without the aid of Photoshop. Photo by Rutger Pauw.